Paste your product title to count characters against the reported 75-character limit and the 200-character maximum, see roughly where mobile cuts it, and catch rule breaks instantly.
0 characters
0 without spaces · 0 words
Reported 2026 limit
0 / 75
75 left
General maximum
0 / 200
200 left
Counts include spaces. The 75-character limit (all categories except media, from 27 July 2026) is reported by trade publications — confirm in your category style guide in Seller Central.
Mobile search preview (approximate)
Your title appears here
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Mobile results typically show around 70 characters before cutting the title. The exact cut-off varies by device, font and marketplace.
Runs entirely in your browser. Your title is never sent anywhere or stored.
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How to use it
Copy your product title from Seller Central or your flat file and paste it into the box. The count updates as you type.
The bar shows your length against 75 characters (the reported 2026 limit) and 200 (the long-standing maximum). Spaces count.
Remove restricted characters, words used more than twice, ALL-CAPS and promotional terms, then check the mobile preview shows your brand and product type.
For years the general rule was simple: Amazon product titles can be up to 200 characters, including spaces, with some categories setting a lower limit in their style guide. Multiple trade publications now report a much tighter rule — titles cut to 75 characters (including spaces) for all categories except media, effective 27 July 2026, with over-length titles gradually rewritten by Amazon. These reports should be treated as such: confirm the exact limit in your category style guide in Seller Central.
The same reports describe a new searchable "Item Highlights" field of up to 125 characters, intended for the details that no longer fit in a short title. That makes the title's job narrower: brand, product type and the one or two attributes shoppers filter by. Long-standing title rules still apply on top of length — no word more than twice (prepositions, articles and conjunctions are exempt), and no restricted characters such as ! $ ? _ { } ^ ¬ ¦ unless they are part of your brand name.
This checker counts characters exactly the way the limit is described — including spaces — and flags restricted characters, repeated words, ALL-CAPS words and promotional terms like "best seller" or "free shipping". It also shows an approximate mobile search preview, because on a phone most shoppers see only the first part of a title. Everything runs in your browser; nothing is sent or stored.
The long-standing general maximum is 200 characters including spaces, with lower limits in some category style guides. Trade publications report that from 27 July 2026 Amazon limits titles to 75 characters including spaces for all categories except media. Confirm the limit for your category in Seller Central.
Yes. Both the 200-character maximum and the reported 75-character limit include spaces, which is how this tool counts. The no-spaces figure is shown for reference only.
According to trade reports, Amazon will gradually rewrite over-length titles itself. Shortening your title yourself keeps control over which words stay — usually brand, product type and the key attribute — and lets you move the rest to bullets or the new Item Highlights field.
Trade publications describe it as a new searchable field of up to 125 characters, introduced alongside the shorter title limit, for key details that no longer fit in the title. Check your category's listing template in Seller Central to see whether it is available to you.
Amazon's general title rules restrict ! $ ? _ { } ^ ¬ ¦ unless they are part of the brand name. Emoji, prices and promotional claims such as "best seller" or "free shipping" are also not allowed, and no word should appear more than twice (prepositions, articles and conjunctions are exempt).
No. This checker runs entirely in your browser. Your title is never uploaded or saved.
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